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Draft concept by Danilo Vicioso, not affiliated with Function of Beauty.
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Hair Care Customized by Hair Type

Celebrate National Hair Month

Take 25% off everything through October 23

Shop Your Hair Type

function (x) { return formula }

Pick your x

Your hair type influences how natural oils travel, how moisture moves through the hair fiber, how products absorb, and how your strands respond to styling.

Dark green leaves and a clear glass disc on a blush background
Hair type input

x = Type 1: Straight

Straight hair has a round follicle structure that allows sebum, your scalp's natural oil, to travel easily from root to tip.

returns Custom Hair Serum

x = Type 2: Wavy

Wavy hair exists in two states at once. Its S-shaped pattern creates uneven oil distribution, often leaving roots feeling oily while mid-lengths and ends feel dry.

returns Custom Styling Primer

x = Type 3: Curly

Curly hair's spiral structure makes it difficult for your scalp's natural oils to travel from root to tip.

returns Custom Hair Mask

x = Type 4: Coily

Coily hair has the most complex structure of all hair types. Its tight bends and turns make it difficult for natural oils to travel down the hair shaft, while its more porous cuticle allows moisture to escape quickly.

returns Custom Leave-In Conditioner

Note: your formula is always 100% tailored to your hair wants and needs. While our recommendations are based on the most common hair concerns different curl patterns experience, your unique hair goal selection is entirely up to you.

The definition, in two lines

Two Steps to Custom Haircare

  1. You take a quick, two-minute quiz about your hair history, goals, damage and styling habits.
  2. We formulate made-to-order, tailored haircare, prioritizing naturally-derived ingredients, and ship it to you.

Don’t stress. We've paved our quiz like a yellow brick road. Just a two-minute detour from your day, and spoiler: there's no Wicked Witch at the end, just perfect hair days.

Begin with the quiz
Bottles of Function of Beauty haircare on a wooden shelf beside a towel
Glass beakers and flasks with a lilac bottle in a formulation lab

The body of the function

A unique formula every 13 seconds

In our advanced production facility, our proprietary algorithm enables us to create a unique formula every 13 seconds. This facility is designed for comprehensive customization, accommodating various parameters including fragrance, color, size, and bottle type. As a result, your haircare is crafted to your specifications, bottled, and shipped directly to you. Moreover, you can adjust your formulation as your needs change over time. One constant remains: every bottle will distinctly represent you. It's that personalized.

With Function of Beauty, you are guaranteed a highly efficacious formula with no compromises. Always clean, vegan, and cruelty-free, our formulas focus on naturally-derived ingredients and powerful science to meet high efficacy and testing standards.

Parameters

Hair Goals by Hair Type

What we can do with our expertise, however, is guide you toward some hair goals and ingredients that make sense for your hair type, for inspiration. Find your hair type from the list below, and check out some of our most popular hair goals for it, specifically.

TypeGoalIn practiceIngredients added to your formula
StraightOil controlIf you have a more naturally hydrated, oily scalp, your straight hair may be prone to absorbing these oils. Ingredients that provide oil control can help keep you from having to wash as often.rosemary leaf extract, vitamin E
StraightVolumizeStraight hair strands tend to lay more heavily on the head than curls that provide lift. Add ‘volumizing’ to your list of hair goals to give your roots that natural texture.sweet almond extract, quinoa
StraightThermal protectionUsed to blow drying and curling to give your straight locks some lift? Heat damage is real. Ingredients that boost thermal protection are a must.grapeseed oil, linseed extract
WavyCurl definitionGive those waves ingredients that know how to really show them off.chia seed, linseed extract
WavyAnti-frizzYour hair texture might cause a bit of frizz in the heat and humidity. Battle frizz beforehand, in the shower, with hydrating ingredients.tamarind extract, morrocan argon oil
WavyThermal protectionFind yourself going for that straight look often enough? Protect from heat with your shampoo, your hair will thank you later.locust bean gum, baobab seed extract
CurlyHydrateCurly hair can dry out quickly, so adding nourishing ingredients to your shampoo can make all the difference. Lock in hydration and watch your hair look younger than ever.coconut oil, aloe vera
CurlyShineAdd it to your hair goals. The more shine, the more your unique curls will stand out.acai oil, amazonian babassu oil
CurlyFix split endsCurly hair is known to be more prone to split ends and breakage. Let your conditioner do the leg work on that for you.black oat seed extract, beetroot extract
CoilyLengthenNourish with ingredients that keep your hair from breaking.pea sprout extract, blue-green algae extract
CoilyNourish rootsSince coily hair requires infrequent washing, give your roots and scalp the nourishment it needs each time you wash.blue-green algae, coconut fruit extract

Achieving your hair goals shouldn’t intimidate you. The true goal is self-love for where you’re at.

Domain of the function

Hair Cuticle: Understanding This Important Part of Your Hair

Close illustration of the hair cuticle layers

To put it plainly, a hair cuticle is the outermost layer of a hair strand. It’s what protects your hair from damage and imparts shine.

Although a single strand of hair is made up of three layers, the only one that’s visible to the human eye is the cuticle. It’s like a protective shield that makes sure the other more fragile layers are intact. Whether your hair is smooth and shiny or frizzy and dull is an indicator of the health of your cuticles.

Another indicator of cuticle health is your hair porosity, which the New York Society of Cosmetic Chemists defines as how much your hair absorbs or retains water, hair products, and hair treatments. There are three types of hair porosity.

Low porosity

Low porosity hair tends to resist the absorption of water and chemical treatments. It also typically takes a lot of time to dry, easily experiences product buildup rather than absorption, and tends to be less responsive to heat or chemical treatments. Hair types with low porosity: Curly, coily, or chemically straightened hair with a coarse structure.

Medium porosity

Medium porosity hair absorbs and retains water fairly well. It easily accepts chemical treatments with predictable results. Hair types with medium porosity: This is the ideal hair porosity. If you’re lucky enough to have it, your cuticles are in great shape.

High porosity

High porosity hair is highly processed hair that has been compromised by exposure to chemicals or physical stress. It’s quick to wet and dry, tends to experience frizz and breakage easily, and has an overall dry feel. Hair types with high porosity: Frizzy, dry, or dull hair that may be damaged by excessive dyeing or chemical treatments.

Scientifically proven, backed by data

2x stronger hair

90% less breakage

*complete SOS system vs untreated hair, instant and 4 weeks results

Real Repair Stories, Real Joy

  • Pink SOS leave-in treatment bottle

    Results on wavy, highlighted hair

    “This SOS Custom Repair saved my strands! My hair feels so much healthier, my frizz is under control and spilt ends are banished. I can’t stop touching my soft hair.”

    Jessica
  • Peach SOS conditioner bottle

    Results on curly, highlighted hair

    “My hair walks into a room before I do, so I’m looking for ways to take care of it. With SOS Custom Repair I know my curls will stay hydrated and frizz-free even if I sneak in a few heat styling moments throughout the week.”

    Brenda
  • Mint jar of SOS recovery hair mask

    Heat protection

    “It adds strength, hydration, frizz-control and most important to me it adds heat protection up to 450°.”

    @slaymiya1

Who wrote the function

How Function of Beauty Came to Function.

Ever realized that your reflection is uniquely yours? Each detail speaks to your individuality. We saw a gap in the beauty industry's acknowledgment of this uniqueness and stepped in. Function of Beauty celebrates you with tailor-made, naturally-derived formulas, crafted by in-house chemists and beauty experts. Since 2015 we’ve created 15 million unique, customized products and counting…

  • Portrait of Zahir, co-founder of Function of Beauty

    Zahir

    Zahir, an MIT engineer with a sustainability PhD, dreamed of pioneering personalized beauty at scale, putting customers in the lab coat to craft their ideal formula.

  • Portrait of Hien, co-founder of Function of Beauty

    Hien

    Hien, a seasoned industry chemist, set the foundation for our tailored formulas – perfectly blending potent ingredients to help achieve your beauty needs and goals.

  • Portrait of Josh, co-founder of Function of Beauty

    Josh

    Josh, another MIT marvel with a knack for supply chains and data science, engineered our unique production hub and crafted the algorithm to make it all a reality!

Hien Kaplan smiling in a lab with shelves of ingredient jars

Get to know

Function of Beauty Co-Founder Hien Kaplan

Meet Hien Kaplan — one of our amazing three co-founders here at Function of Beauty. Hien is a fearless leader, a super-brilliant formulation scientist, and an awesome mom to boot.

Full name
Hien Nguyen Kaplan
Occupation
Formulation scientist + co-founder of Function of Beauty
Family
Hien is one of eight sisters and four brothers
Earliest beauty memory
Watching her sister make a toner for her skin out of rice water
Beauty role model
Her mom, who grew her own plants, showing her the importance of hard work and the power of plants
Hair type + goals
Wavy, shine + anti-frizz

“Because we're all unique and special and have our own stories to tell.”

Hien, on why she's proud to be part of the AAPI community

Done reading? Keep up with Hien on Instagram @functionofhien!

Run time

Rooted in science, made to order

Formulated and produced in-house

We formulate and produce our products in-house, ensuring total quality control at every stage. Our formula commitment ensures formulas are safety-tested, dermatologist-tested, and consumer-validated. We prioritize ethical, sustainably-sourced and naturally-derived materials. Our formulas are vegan, gluten-free, paraben-free, sulfate-free, and cruelty-free.

Tested beyond the standard

Beyond premium quality and safety, our products undergo rigorous testing, meeting or surpassing industry standards. They are dermatologist-tested for sensitive skin, stability and microbiology tested. We incorporate independent lab tests, visual inspections, and performance evaluations at our in-house salon.

Ingredients, vetted

We meticulously select ingredients from trusted suppliers, adhering to strict cosmetic regulations. Each chosen ingredient is rigorously assessed for safety, with our formulas vetted by expert toxicologists.

Packaging

We use post-consumer recycled materials for our product bottles and shipping boxes. We offer customers the option to forgo pumps and minimize secondary packaging whenever possible.

Close view of a peach Function of Beauty bottle against a blue sky

Giving back

Our Partnership With GirlStart

Only 27% of those working in STEM are women. We think it's time to dial up that number, which is why we are proud to partner with GirlStart—an organization that empowers girls in STEM by increasing their interest and engagement in engineering, computer science, and the physical sciences at an early age.

  • Group of girls and adults in bright yellow shirts and hard hats
  • Young girl in a lab coat and safety goggles with a smoking experiment
  • Team member in a safety vest packing Function of Beauty boxes

We are problem solvers. We are listeners. We are movers. Are you?

Exit conditions

Function of Beauty: A Look At Our Sustainability Efforts

We’re aware there’s no perfect sustainable solution, but just like our business, it’s about continuous optimization and improvement — the willingness and drive to learn, grow, and get better year after year.

30% post-consumer recycled materials in our recyclable kraft boxes

250,000 pumps saved to date, because customers can opt out and reuse pumps from their first order

11,000 sq feet of plastic wrap saved daily with the removal of all shrink wrap from our factory processes

According to research by Vaseline, women waste over $200,000 worth of beauty products in their lifetime, only using a mere 10 percent of the products they buy. By offering customized formulas that are backed by data and catered specifically to your unique needs, we remove the guesswork of trying to find products that work, which in turn reduces the number of products you buy.

We allow you to select your size and subscription cadence so you’re using up every bottle to the last drop and avoiding product pile up. Oh, and did we mention we’re 100% vegan, too? And PETA Certified to boot.

Night routine

The Benefits of Wrapping Your Curls in Satin

Three patterned satin hair scarves on a pale blue background

People with textured and curly hair have used hair scarves to style and protect their hair for years. This is because their soft, slippery material reduces breakage and frizz, as well as:

  • Keeps your hair soft and free of tangles
  • Keeps your hairstyle and curls intact

And, how can I wear it for nighttime protection?

  1. Fold your scarf diagonally to make a triangle.
  2. Place the long side of the triangle at the back of your neck. Pull the sides up to frame your hair and tie into a knot at the front of your head.
  3. Pull the tip of the triangle up to the top of your head, tucking all of your hair into the scarf
  4. As you go. Tuck the tip of the triangle to the front knot.

How about for daily styling?

  1. Place the long side of the triangle along your forehead hairline and allow the other two ends to come to the back.
  2. Knot these pieces at the base of your neck to secure them.

Side effects

Is Blow-Drying Your Hair Bad?

Constant exposure to high heat is indeed a recipe for hair damage in the making. But that's not to say blow-drying is entirely bad for your mane, so long as you do it correctly.

Two orange bottles of hair serum on a coral background
  1. Condition First in the Shower

    The secret to a salon-worthy blowout begins in the shower with your hair conditioner. It's your sidekick when it comes to improving the look and feel of your tresses to make them more manageable.

  2. Don't Blow-Dry Sopping Wet Hair

    Reaching for the blow-dryer first thing out of the shower doesn't do your mane any favors. Contrary to what some people think, blow-drying sopping wet hair is one of the quickest routes to hair damage.

  3. Use a Silicone-Based Heat Protectant

    Alright, you've reached perhaps the most vital step when it comes to blow-drying: applying a heat protectant.

  4. Mind the Heat Setting

    It goes without saying that the higher the heat setting on your blow-dryer, the greater the damage to your cuticles, and by extension, your mane. One of the earlier studies previously mentioned suggests sticking to relatively low heat of 140 degrees Fahrenheit when blow-drying your locks.

  5. Tack on a Diffuser

    Those with loose waves, curly hair, or tight coils will want to attach a diffuser to their blow-dryers ASAP. With a diffuser, the bowl-shaped attachment better controls the airflow from your hair-dryer.

Pro Tip: To maximize volume and shine, use a round brush made with boar bristles when you blow-dry your tresses.

Documentation

From the lab notebook

Debugging

Questions, answered

Lilac foaming bottle sitting on a cloud of white foam
What is “curl typing”?
“The number indicates the type of curl, and the letter represents the amount of curl,” Patricia Silva of Fringe Salon NYC, says. “The numbers range from 1-4, 1 being straight hair, and 2-4 being curly.” From there, you add the letters A, B, or C to your number to describe the extent of your texture and volume from loose to tight: from A being the loosest, C being the tightest.
Is my curl pattern different from my hair type?
Yes! Those are two entirely different things. Your curl pattern determines the size and shape of your curls, while your hair type categorizes the thickness of your hair strands. For starters, you can have well-defined 3C curls but also have very fine strands. On the other hand, you can also have very thick, 2B hair.
How can I take care of my curls?
Great question! Function of Beauty’s hair care line is 100% sulfate-free (AKA, never-drying), meaning that our custom shampoo and conditioner are perfect for preserving moisture. In addition, we also recommend following a hair care regimen in-and-out of the shower according to your hair's porosity.
What does a healthy hair cuticle look like?
A healthy cuticle should look smooth in appearance and easily reflect the light. It should also be able to withstand and limit friction that occurs when hair shafts are rubbed against each other.

Run it

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